Are you a wedding photographer looking to level up your business and collaborate with top-tier wedding planners? You’re in the right place! In this episode of The Glow On… Podcast, we sit down with Kate Turner, founder and creative director of Kate and Company, to discuss the art of building authentic relationships with wedding planners.
The Importance of Photographer-Planner Relationships
Kate emphasizes that photographers are often the first vendor booked after securing a date and venue. Why? Because stunning imagery is crucial for preserving the memories of a couple’s big day. As Kate puts it, “To us, our photographers are our number one vendor. After we find a date and a venue, it’s the first vendor that we book.”
This insight underscores the value planners place on high-quality photography. By fostering strong relationships with planners, photographers can position themselves as go-to professionals for capturing unforgettable moments.
Key Takeaways from Our Chat with Kate Turner
1. Prioritize Quality Over Quantity
When it comes to networking, Kate advises focusing on building deep, meaningful connections rather than trying to meet everyone in the industry. She suggests, “Find those people instead of a list 20-deep of planners you want to work with, have one three-deep that you can work with over and over and over and over again.”
2. Play the Long Game
Building relationships takes time. Kate notes that it might take years before a connection leads to a booking. Be patient and consistent in your efforts to nurture these relationships.
3. Attention to Detail Matters
Kate emphasizes the importance of paying attention to the small details, both in your photography and in your interactions with planners. This includes everything from how you dress at events to how you handle timeline changes.
4. Provide Value Beyond Photography
Demonstrate your value by understanding the entire event production process. Kate appreciates photographers who can anticipate needs and contribute to the overall success of the event.
How to Connect with Planners (Without Being Pushy)
Kate shared some practical tips for photographers looking to build relationships with planners:
- Stay on their radar: Engage with planners on social media, comment on their posts, and share relevant content.
- Offer thoughtful gestures: A small gift card or a helpful resource can go a long way in showing you care.
- Be reliable and professional: Always meet deadlines, communicate clearly, and dress appropriately for events.
- Provide exceptional service: Go above and beyond for the planner’s clients; you’ll likely be remembered for future events.
The Power of Collaboration
Kate emphasizes that successful planner-photographer relationships are built on mutual respect and collaboration. When both parties work together seamlessly, it elevates the entire event experience for the couple and guests.
This collaborative approach ensures that every detail is perfect, from the overall design to the captured moments.
Ready to Elevate Your Planner Relationships?
If you’re excited about building authentic, profitable relationships with wedding planners, we’ve got just the thing for you. Our Planner Relationships Glowup course teaches you how to connect with planners, avoid common pitfalls, and turn those connections into consistent work opportunities.
Learn more about the Planner Relationships Glowup course here →
Listen to the Full Episode
Want to hear more insights from Kate Turner on building relationships with planners? Listen to the full episode of The Glow On… Podcast on Spotify, YouTube, or wherever you get your podcasts.
Remember, building strong relationships with wedding planners is a key ingredient in taking your photography business to the next level. With patience, professionalism, and a focus on providing value, you can create lasting partnerships that benefit both you and the planners you work with.
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