Glowup
Learn the art of building authentic and profitable relationships with planners. Understand what planners want, avoid common pitfalls, and transform connections into consistent work opportunities.
THe
You want to build relationships with planners without feeling inauthentic.
You’re tired of shooting weddings where the client neglected to hire a planner. You have your eye on a few planners you’d love to work with, but you can’t get them to notice you—let alone send you leads.
But how do you get planners to notice and trust you?
Building planner relationships is crucial for your business, but one wrong move can cost you big.
Lack of Genuine Connection
Forming authentic relationships with planners is what it’s all about. But it’s hard to strike the right balance between that and coming across as too transactional or impersonal.
Too High, Too Soon
Investing time and energy in trying to win over planners who aren’t a good fit for your current stage of business leads to missing out on building valuable relationships with peers more aligned with your growth trajectory.
Friendly But Fruitless
Despite putting in the effort to build genuine relationships with planners, sometimes those connections don’t translate into actual leads or paying work, leaving you feeling stuck in a one-sided friendship that doesn’t benefit your business.
Sometimes, networking feels a lot like high school—and planners are the cool girls everyone wants to be friends with.
Imagine finally having a roster of trusted planners who regularly send you leads—and who you also love working with!
You’d be able to stop playing planner for clients who chose not to hire a pro and get back to focusing on YOUR job—taking incredible photographs! You’d have mutually beneficial relationships with planners with whom you could grow together, helping and supporting one another as you level up in the industry.
We know exactly what it’s like striving to connect with planners you DREAM of working with.
While we’ve had the privilege to collaborate with some of the visionary planners on our bucket list, what’s even more rewarding is the journey we’ve shared with planners who started at our level. Together, we’ve grown and leveled up… and now? Those same peers are among the most sought-after planners in the world. Building relationships with the right people at the right time can lead to extraordinary growth for everyone involved, and we want to show you how to do it!
DITCH THE DESPERATION AND START BUILDING AUTHENTIC PLANNER RELATIONSHIPS.
Introducing
The Planner Relationships Glowup
Learn the art of building authentic and profitable relationships with planners. Understand what planners want, avoid common pitfalls, and transform connections into consistent work opportunities.
Yes! I Need This!
The only course that teaches you how to build genuine, mutually beneficial relationships with planners without the sleazy networking strategies.
You’ll learn from us —two luxury wedding photographers—plus our friend Wendy Kay, a luxury event planner and owner of Birds of a Feather Events.
You'll walk away with:
- A proven strategy to establish authentic relationships with planners you want to work with
- The confidence to network with planners you admire—without resorting to inauthentic, slimy networking ploys
- Our method for turning relationships into actual paying work while avoiding common mistakes that sabotage your long-term success
01
Why Relationships Matter
Learn why strong relationships with planners are the cornerstone of a thriving photography business. Discover how these connections can lead to consistent work, higher-quality clients, and long-term success. You’ll learn the importance of trust and collaboration and how to lay the groundwork for lasting relationships.
What's inside:
02
Building Authentic Connections
Learn the art of building natural, genuine relationships—not ones formed merely from a desire to get more work. This module teaches you precisely what planners want and expect, guiding you through the dos and don’ts of professional interaction. By the end, you’ll know how to engage with planners authentically, avoiding common missteps that can derail your efforts.
03
Getting Consistent Work
Finally, we’ll focus on transforming your planner relationships into tangible opportunities. You’ll learn how to build a reliable team, strengthen your working relationships, and convert connections into paying work. This module also covers pitfalls and “ick” tactics to avoid, ensuring that your efforts result in long-term, sustainable success.
watch the preview
sneak a peek at a clip from this course
01
On-Demand Video Lessons
Watch anytime, anywhere. As long as you have an Internet connection, you can access your content via your personalized student portal.
02
Learn at Your Own Pace
As soon as you finish checking out, you're immediately granted access to the entirety of the course content. With lifetime access, you can take your time and always come back for a refresh.
03
Ongoing Support
Any updates we make to the Glowup will be added to your portal. Plus, we're available via email or our student Facebook community to answer questions and help you on your journey.
Did someone say bonuses?
The Elevated Etiquette Glowup
- The core principles of etiquette for any occasion
- How to dress appropriately and stylishly for every event
- Techniques for engaging with guests gracefully
- Adapting to evolving etiquette standards in the industry
- Balancing tradition with trends to match the event’s vibe
- Integrating your personal brand into every aspect of your work
- Strategies to maintain authenticity in luxurious settings
The Planner Panel
- The importance of authentic relationships in the luxury market
- Communication strategies for seamless collaboration
- Real-life stories of overcoming event challenges
- Tailoring your brand and services to attract luxury clients
- Marketing tactics to secure high-caliber partnerships
The Impact of Event Production
- The comprehensive scope and coordination of event planning
- How to tailor your service to align with the planner’s vision
- Leadership and production planning to collaborate better and grow your business
“They don’t hold anything back; they want to engage, and they want to answer all of your questions.”
“I’ve invested in a lot of education, and a lot of times, content is repeated or watered down because people don’t want to give away their secrets. But Jenn & Charla don’t do that. I’m always learning so much new information from them! They don’t hold anything back; they want to engage, and they want to answer all of your questions.”
MEGAN KAY PHOTOGRAPHY
Megan Kay
Sure… you COULD keep relying on the same old strategies that aren’t getting you the planner connections you want.
You could send impersonal, cold emails, vie for time at networking events (along with every other photographer in the room), or keep hoping that one of your Instagram posts will eventually catch their eye.
Or, you could stop wasting time and start getting to know the right planners in the right way—right now.
The only course that teaches you how to build genuine, mutually beneficial relationships with planners without the sleazy networking strategies.
THe
Glowup
- 3+ hours of video lessons with Birds of a Feather Events (valued at $397)
- Recordings from past student Q&As (valued at $74)
- BONUS: The Planner Panel video lesson (valued at $97)
- BONUS: The Elevated Etiquette Glowup with Julian Leaver (valued at $397)
- BONUS: The Impact of Event Production with Kate & Co. (valued at $97)
TOTAL VALUE? $1,062
We would typically charge $497 for something like this, but…
It’s yours for just $174
what students are saying
“I have gained more knowledge this last year than I ever thought possible.”
“I cannot even begin to tell you how helpful this education has been for me! I’ve taken a ton of courses over the last few years, from huge industry names, and never felt like I really got anything from them. I’ve taken every single Glowup and have gained more knowledge this last year than I ever thought possible, all while laughing and making ‘that’s what she said’ jokes. I cannot thank you enough for this, Jenn and Charla!” — Vanessa Hermanns
“Hilarious & so easy to learn from”
“This is the only education I've invested in that actually pays off and works!! Plus, Charla and Jenn are so hilarious and so easy to learn from!” —Logan Lyons
Meet your teachers
Charla & Jenn
Education shouldn't be boring. Our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable, while maintaining the fact that we are successful businesswomen in our industry.
Join us for Charla's world-renowned, film shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.
THIS IS for you IF—
You'RE LOOKING FOR:
Proven strategies for building authentic planner relationships
Insights on avoiding common networking pitfalls
Confidence to secure consistent, high-quality bookings
Tools to turn connections into paying work
— You’re in the right place.
Frequently asked questions
Where does this course take place?
All our courses are available online, which means you can access them at any time, from anywhere. There are no specific start or end dates for the courses, and you can work through them at your own pace. You have the flexibility to pause, start, and stop each lesson to fit around your schedule. Once you purchase a course, you can start watching it immediately inside your Develope Academy student portal.
I have another question. Can I chat with someone?
How long do i have access to the content?
How does lifetime access sound?! Once you've completed your purchase, you'll get an email with all the info you need to login to your student portal. After you login, you'll see the course added inside your account, ready to watch whenever it works best for you.
What's included?
- Tips & strategies you can apply right away
- Multiple hours of education
- Everything you need to know to master one hot topic at a time
- Quick and practical techniques
- In-depth knowledge
- Suitable for beginners and experts alike
You know that building strong planner relationships is vital to growing your photography business to the next level…
It’s time to change things up. Get a clear, proven path to building authentic, mutually beneficial connections with planners. Join the hundreds of photographers who have used these methods to transform their businesses—getting consistent bookings, collaborating with trusted vendor teams, and building a reputation that speaks for itself.
…but you’re stuck in a cycle that isn’t getting you anywhere.
Yes! I’m Ready to Glowup My Planner Relationships!
