Glowup
Photographers, learn to connect with buyers, build trust, and convert leads into loyal clients with strategies that align with your brand. Say goodbye to pushy tactics and embrace a sales process that works and feels good!
THe
Struggling to show potential clients why you’re worth the investment?
We get it—most photographers view the sales process as a necessary evil. No one wants to come across as too aggressive or pushy, but you know that to get bookings? You need more than just a pretty portfolio.
You have to communicate your value to potential clients… but how do you do that when good photography isn’t *technically* a NEED?
Your sales approach might be the reason you’re losing bookings.
You’ve tried all the sales scripts and old-school tactics, but something just isn’t clicking.
Struggling to Show Your Value
You know your work is worth every penny, but you need help communicating that to potential clients. They just don’t understand why your services are an investment, not just an expense.
Uncertainty in Your Approach
You’re caught between not wanting to be too pushy and not feeling confident enough in your pitch. It’s like walking a tightrope, and it’s costing you bookings.
Converting Leads to Bookings
You’re getting inquiries, but too many of them aren’t signing on the dotted line. It’s frustrating to have interest but see no follow-through, so you’re left wondering where things go wrong in the sales process.
You want your sales process to feel natural and authentic, but you’re struggling to align your sales strategies with your brand values and personality.
What if you had a sales strategy that aligned with your personality?
You could stop feeling like you’re constantly selling and, instead, feel like you’re simply having a meaningful conversation with people and guiding them toward the service that will be the best fit for their needs.
You’d be able to quickly identify their buyer type and know how to best communicate your value in a way that makes sense and resonates with them—without resorting to cheesy or slimy sales tactics that don’t make sense for a luxury brand.
It’s time to stop losing bookings because your sales approach lacks confidence & clarity.
When potential clients understand your value, all that’s left to do is sign on the dotted line. But getting to that point takes work—and all of it has to do with understanding WHO you’re talking to, WHY those people buy, and HOW they make buying decisions.
When you put it all together? You can easily communicate your value and show your expertise—without following a script or portraying an inauthentic version of yourself.
IT’S TIME FOR A SIMPLER SALES STRATEGY THAT WORKS FOR YOU!
Introducing
The Sales Glowup
Connect with buyers, build trust, and convert leads into loyal clients with strategies that align with your brand. Say goodbye to pushy tactics and embrace a sales process that works and feels right.
Yes! I Need This!
The only sales training course for wedding photographers that transforms your sales approach into a natural, client-attracting process—without feeling pushy or inauthentic.
Sales don’t have to be icky. Learn the sales process we’ve implemented in our luxury wedding photography business and that hundreds of our students have put to work in their businesses!
You'll walk away with:
- A personalized sales strategy that feels authentic and aligns with your brand as a wedding photographer.
- Proven techniques to build trust and connect with your ideal clients, turning inquiries into bookings.
- Confidence to sell without the stress, ensuring a steady stream of dream clients who value your work.
01
Understanding Buyer Behavior
Today’s wedding clients come armed with research and expectations. Learn how to adapt your sales approach to meet their evolving needs, ensuring that your offerings align perfectly with what they’re searching for. By understanding buyer behavior, you’ll be equipped to anticipate their concerns, position your services effectively, and become their go-to photographer.
What's inside:
02
Bridging the Buyer-Seller Gap
Close the distance between what you offer and what your clients are looking for. This module focuses on aligning your sales conversations with your clients’ priorities. You’ll discover how to qualify leads more effectively and tailor your discussions to ensure your potential clients see the true value in what you provide. Say goodbye to awkward sales pitches and hello to meaningful connections.
03
Building Trust & Authenticity
When it comes to sales, you’re not just another vendor—you should be their trusted advisor. In this module, you’ll learn how to build genuine relationships with your clients by offering real value and addressing their specific needs. By shifting your approach from salesy to service-focused, you’ll establish trust and authenticity that sets you apart in a crowded market. This is where you turn inquiries into loyal, long-term clients who rave about your work.
watch the preview
sneak a peek at a clip from this course
01
On-Demand Video Lessons
Watch anytime, anywhere. As long as you have an Internet connection, you can access your content via your personalized student portal.
02
Learn at Your Own Pace
As soon as you finish checking out, you're immediately granted access to the entirety of the course content. With lifetime access, you can take your time and always come back for a refresh.
03
Ongoing Support
Any updates we make to the Glowup will be added to your portal. Plus, we're available via email or our student Facebook community to answer questions and help you on your journey.
Did someone say bonuses?
- How to hook ideal clients right away with irresistible messaging
- The #1 way to “tell your story” that resonates and converts
- How to create services pages that sell your expertise and value
- The power of real wedding blog posts to showcase your work and attract inquiries
- Contact form dos and don’ts to ensure a seamless client experience
- Techniques for sticky messaging that keeps potential clients engaged
- How to use navigation and CTAs to convert more visitors into leads
- Strategies to trigger ideal clients to inquire, turning curiosity into commitment
The Sales, Copy, & Websites Glowup
- A comprehensive Sales Process Flow Chart to help you match up which emails to send and when ensuring consistency and clarity
- A contact form template that captures the information you need to start the client relationship on the right foot
- Four versions of inquiry response emails tailored to different client types, guided by the flowchart
- A “Not a Good Fit” email template to gracefully handle those clients who aren’t the right match
- Two versions of a custom proposal email to send when you’re ready to seal the deal and impress your clients
Sales Process: Templates & Workflow
- A complete Buyer Type Framework that helps you identify and understand the four key client personalities
- Visual guide to website design elements that attract your ideal clients and speak to their decision-making style
- Four customizable communication approaches for different client types, with real examples you can use today
- A "Quick Reference Guide" to help you adapt your style mid-conversation when needed
- Bonus AI prompts to help you craft perfectly tailored emails and website copy for each personality type
The Sales Guide
- Available for Showit or Canva, so you can easily create gorgeous, customizable templates
- 12 fully customizable proposal pages and eight beautifully designed investment guide pages that align with your brand
- Planner-approved content and copywriting prompts to ensure you cover all the essentials with confidence
- Sales tips to help your guides not just inform but convincingly sell your services to clients and planners alike
Custom Proposal & Investment Guide
"I booked three weddings in the last week! One of those is my highest booking ever!!"
KATIE KNOTTS PHOTOGRAPHY
Katie Knotts
“Sharing a win! I booked three weddings in the last week! One of those is my highest booking ever!!! I’m so thankful for Charla & Jennefer for being the best encouragers & giving us literally all the tools for success and genuinely wanting us to be badass business ladies!”
IT’S TIME TO TRANSFORM YOUR SALES APPROACH— once and for all.
We’re saying “no more” to:
+ struggling to explain why you’re worth the investment to potential clients
+ losing bookings because your sales approach lacks confidence and clarity
+ feeling unsure about how to guide potential clients from lead to booking
The only sales training course for wedding photographers that transforms your sales approach into a natural, client-attracting process—without feeling pushy or inauthentic.
THe
Glowup
- 4+ hours of video lessons (valued at $397)
- Recordings from past student Q&A sessions (valued at $74)
- BONUS: Custom Proposal & Investment Guide Templates for Canva and Showit (valued at $196)
- BONUS: The Sales, Copy, & Websites Glowup with Sam Jacobson with an additional 3+ hours of content and student Q&As (valued at $397)
- BONUS: The Sales Process Templates & Workflow (valued at $49)
- BONUS: The Sales Guide (valued at $49)
TOTAL VALUE? $1,162
We would typically charge $597 for something like this, but…
It’s yours for just $174
what students are saying
“Regardless of years in business, EVERY wedding pro should take this!”
"Learning about the different buyer motivations and how to speak to each type of buyer through website copy, images, and social media posts was life-changing. For the first time in my entire career I feel a sense of clarity for the direction of my business. This Glowup has changed the way I will approach my website, social media, and even the way I photograph on wedding days. Now that I have a better understanding of how to speak to each type of buyer, I am able to craft a plan of action to have a website that connects and converts! Thank you so much to Charla, Jenn, and Sam. I love that you are approachable, down-to-earth, and don't hold back. As someone who owns every Glowup, this one's the most invaluable. I feel INSPIRED. MOTIVATED. CONFIDENT AND CLEAR. Regardless of years in business, EVERY wedding pro should take this!" — Courtney Hales
“I have never felt this confident in a sales call in the 5 years I have been doing this!”
“YOU GUYS I FEEL LIKE A FREAKING BAD ASS RIGHT NOW!!! I just crushed a phone call and booked a wedding! I have never felt this confident in a sales call in the 5 years I have been doing this! They asked about negotiating the price and old Emily would've caved and gave her a discount, but I chose to educate her on why I charge what I do and THEY STILL BOOKED!!! GAH!! I'm so happy 😭” — Emily Quigley
Meet your teachers
Charla & Jenn
Education shouldn't be boring. Our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable, while maintaining the fact that we are successful businesswomen in our industry.
Join us for Charla's world-renowned, film shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.
THIS IS for you IF—
You'RE LOOKING FOR:
A sales process that feels authentic and effortless
Templates to streamline your workflow
Strategies to attract & convert ideal clients
Guidance to build trust & get more bookings
— You’re in the right place.
Frequently asked questions
Where does this course take place?
All our courses are available online, which means you can access them at any time, from anywhere. There are no specific start or end dates for the courses, and you can work through them at your own pace. You have the flexibility to pause, start, and stop each lesson to fit around your schedule. Once you purchase a course, you can start watching it immediately inside your Develope Academy student portal.
I have another question. Can I chat with someone?
How long do i have access to the content?
How does lifetime access sound?! Once you've completed your purchase, you'll get an email with all the info you need to login to your student portal. After you login, you'll see the course added inside your account, ready to watch whenever it works best for you.
What's included?
- Tips & strategies you can apply right away
- Multiple hours of education
- Everything you need to know to master one hot topic at a time
- Quick and practical techniques
- In-depth knowledge
- Suitable for beginners and experts alike
You know that converting inquiries into bookings is crucial for your business…
If you’re ready to stop feeling stuck in your sales process and start confidently turning leads into loyal clients, it’s time to join the hundreds of wedding photographers who have transformed their businesses with The Sales Glowup.
With our proven strategies, customizable templates, and expert guidance, you’ll master the art of selling without the stress, ensuring a steady flow of clients who value your work and are eager to pay you what you’re worth!
… but your current approach just isn’t getting the results you need.
Say No More—I’m IN!
