We are so thrilled to bring Glowchella back for another round on November 19-21, 2024! Glowchella is a virtual party for luxury wedding pros to glowup together.
We invite you to join us for three days of intensive learning, inspiration, and networking designed to transform your business and ignite your creativity! We’ve carefully curated an experience that brings together the brightest minds in the luxury wedding industry to share their expertise, insights, and actionable strategies—all from the comfort of your own home.
And now? We want to introduce you to our amazing speakers and give a preview of what insights they’ll be sharing with us this November!
Already know you wanna join us? Tickets are on sale NOW!
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Glowchella 2024 Speaker: Ashton Jean-Pierre
Signs of Luxury
Join renowned photographer Ashton Jean-Pierre as he challenges conventional notions of luxury and presents a more profound, empathetic approach to high-end events. This eye-opening session will explore how true luxury lies in creating an exceptional experience for all guests, regardless of their abilities or needs.
YOU’LL LEARN:
- How to reframe luxury as an inclusive, thoughtful experience rather than just aesthetic perfection
- Practical strategies for accommodating guests with disabilities (16% of the population) at high-end events
- Ways to address often-overlooked factors like sensory sensitivities, mobility needs, and communication barriers
- How prioritizing accessibility and inclusivity can elevate your brand and set you apart in the luxury market
Glowchella 2024 Speaker: Charla Storey & Jennefer Wilson
Network Like a Pro: Building Authentic Connections in the Wedding World
Join powerhouse duo Charla Storey and Jennefer Wilson as they spill the tea on networking in the wedding industry. This dynamic session will take you beyond awkward small talk and show you how to forge genuine relationships that can skyrocket your career.
YOU’LL LEARN:
- The do’s and don’ts of industry networking—from social media etiquette to in-person events
- How to approach and build relationships with vendors outside your niche
- Strategies for turning casual connections into meaningful collaborations and referrals
- Common networking faux pas and how to avoid them while staying true to your brand
Glowchella 2024 Speaker: Christopher Confero
The Planner Panel: Insider Insights from Industry Leaders
Join an all-star lineup of top wedding planners for an unfiltered discussion about vendor relationships and industry best practices. Get candid feedback from Julian Leaver Events, Grit & Grace, Kate & Co., Fallon Carter Events, and Confero Editorial & Events as they share what makes vendors stand out and how to create lasting professional partnerships. Take advantage of this rare opportunity to ask your burning questions and gain valuable insights directly from these industry leaders.
YOU’LL LEARN:
- Tips for strengthening planner relationships and securing more referrals
- What planners really look for when building their preferred vendor teams
- Common mistakes to avoid when working with planners and their clients
- How to position yourself as an invaluable asset to planning teams
Glowchella 2024 Speaker: Daniel Kim
Purposeful Artistry
Learn how Daniel Kim brings an intentional, soulful approach to his work, emphasizing the power of presence, human connection, and the spirit behind every story he tells.
YOU’LL LEARN:
- Luxury in Daniel’s life
- What fuels his art
- The Artist’s Lifestyle
- Rituals for creativity
Glowchella 2024 Speaker: Eric Kelley
The Power of Coaching in Photography
Elevate your photography career with insights from industry veteran Eric Kelley. Discover how working with a coach can transform your craft, business, and mindset. Eric shares his personal experiences and practical advice on finding the right mentor to accelerate your growth and success.
YOU’LL LEARN:
- How a coach can help you overcome creative blocks and refine your artistic vision
- The impact of mentorship on business strategy and client relationships
- Key factors to consider when choosing the right coach for your needs
- Practical ways to maximize your coaching experience and implement feedback effectively
Glowchella 2024 Speaker: Erika Delgado
Creating Value & Impact in Your Brand
Join renowned photographer Erika Delgado as she challenges the notion that branding is just about looks. In this thought-provoking session, Erika will show you how to create a photography business that goes beyond beautiful images to deliver exceptional value at every touchpoint.
YOU’LL LEARN:
- How to identify and leverage your unique strengths to add tangible value to your clients’ experience
- Strategies for differentiating yourself in a saturated market through value-driven services
- Techniques for communicating your value proposition effectively to attract ideal clients
- Ways to build a reputation based on the transformative experience you provide, not just your visual style
Glowchella 2024 Speaker: Fallon Carter
The Planner Panel: Insider Insights from Industry Leaders
Join an all-star lineup of top wedding planners for an unfiltered discussion about vendor relationships and industry best practices. Get candid feedback from Julian Leaver Events, Grit & Grace, Kate & Co., Fallon Carter Events, and Confero Editorial & Events as they share what makes vendors stand out and how to create lasting professional partnerships. Take advantage of this rare opportunity to ask your burning questions and gain valuable insights directly from these industry leaders.
YOU’LL LEARN:
- Tips for strengthening planner relationships and securing more referrals
- What planners really look for when building their preferred vendor teams
- Common mistakes to avoid when working with planners and their clients
- How to position yourself as an invaluable asset to planning teams
Glowchella 2024 Speaker: Gabrielle Hurwitz
The Art of Bridal Styling: Elevating Wedding Aesthetics
Discover the transformative power of bridal styling with expert Gabrielle Hurwitz. Uncover the crucial role a bridal stylist plays in creating a cohesive and elevated wedding experience. Learn how this often-overlooked professional can enhance your vendor team’s work and contribute to stunning, magazine-worthy imagery. Gabrielle shares insider knowledge on styling techniques that can take any wedding to the next level.
YOU’LL LEARN:
- What a bridal stylist does and why their expertise is invaluable for modern weddings
- How a stylist collaborates with other vendors to create a unified visual narrative
- Essential styling tips that can elevate your work as a wedding professional
- Ways to incorporate styling elements that enhance the overall wedding aesthetic and photography
Glowchella 2024 Speaker: John Dolan
Creative Sustainability
Join celebrated wedding photographer John Dolan as he shares essential strategies to sustain creativity and avoid burnout in the wedding industry. With a focus on avoiding the trap of “rinse-and-repeat” wedding coverage, John’s approach invites photographers to maintain excitement and artistry in their work, ensuring each wedding feels unique and meaningful.
YOU’LL LEARN:
- Ways to approach weddings with fresh perspectives, emphasizing individuality over formula
- Techniques for avoiding burnout by breaking out of repetitive workflows
- Insights on balancing creative ambitions with business realities while remaining passionate about your craft
Glowchella 2024 Speaker: Josh Spiegel, Birch Events
A Conversation with Birch Events and Kate & Co.
Enter the world of high-end weddings as luxury planners Kate Turner (Kate & Co.) and Josh Spiegel (Birch Events) sit down for an unfiltered discussion about their craft. This isn’t your typical presentation – it’s a rare chance to be a fly on the wall as two industry powerhouses share their insights, experiences, and strategies.
YOU’LL LEARN:
- What truly sets luxury weddings apart – beyond just a big budget
- Key traits these top planners look for when building their vendor dream teams
- How to navigate common challenges in high-end event planning
- Insider tips on staying ahead in the ever-evolving luxury wedding market
Glowchella 2024 Speaker: Jove Meyer
Inclusive Excellence: Embracing Diversity in the Wedding Industry
Join celebrated planner Jove Meyer as he explores the critical importance of inclusive branding and genuine allyship in the wedding industry. Learn how to authentically align your work and marketing with values of diversity, equity, and inclusion to create a welcoming space for all couples. Discover strategies for expanding your reach and appealing to a diverse clientele while making a positive impact in the industry.
YOU’LL LEARN:
- How to audit and improve your brand’s inclusivity across all touchpoints
- Practical steps to become a true ally and advocate for underrepresented communities
- Techniques for creating marketing materials that resonate with diverse couples
- Ways to cultivate an inclusive company culture that attracts a wider range of clients
Glowchella 2024 Speaker: Julian Leaver
The Planner Panel: Insider Insights from Industry Leaders
Join an all-star lineup of top wedding planners for an unfiltered discussion about vendor relationships and industry best practices. Get candid feedback from Julian Leaver Events, Grit & Grace, Kate & Co., Fallon Carter Events, and Confero Editorial & Events as they share what makes vendors stand out and how to create lasting professional partnerships. Take advantage of this rare opportunity to ask your burning questions and gain valuable insights directly from these industry leaders.
YOU’LL LEARN:
- Tips for strengthening planner relationships and securing more referrals
- What planners really look for when building their preferred vendor teams
- Common mistakes to avoid when working with planners and their clients
- How to position yourself as an invaluable asset to planning teams
Glowchella 2024 Speaker: Kaili Meyer, Reveal Studio Co.
How to Ethically & Efficiently Outsource to AI
Join Kaili Meyer of Reveal Studio Co. as she unveils strategies for ethically and efficiently integrating AI into your workflow. Learn how to leverage AI tools to enhance productivity across various business aspects while maintaining authenticity and ethical standards. Kaili shares practical tips for using AI as a powerful ally in your creative process, from client communications to content creation.
YOU’LL LEARN:
- How to ethically outsource tasks to AI, including client emails, social media content, and blog writing
- Strategies for maintaining your unique voice and brand integrity while using AI-generated content
- Tips for selecting and training AI tools that align with your values and business needs
- Practical ways to implement AI in your workflow while staying compliant with industry standards
Glowchella 2024 Speaker: Kaleb Norman James
Planner-Photographer Partnerships
Join Kaleb Norman James as he explores the critical relationship between planners/designers and photographers. Learn how fostering strong connections and clear communication can elevate the entire wedding experience and resulting imagery. Kaleb shares insights on creating a seamless collaboration that results in stunning, publishable photographs that satisfy all stakeholders.
YOU’LL LEARN:
- Key strategies for building strong planner-photographer relationships
- How to effectively communicate your vision and shot list preferences
- Tips for creating setups that yield beautiful, publication-worthy images
- Ways to balance artistic vision with practical event flow and client needs
Glowchella 2024 Speaker: Kate Turner, Kate & Co.
A Conversation with Birch Events and Kate & Co.
Enter the world of high-end weddings as luxury planners Kate Turner (Kate & Co.) and Josh Spiegel (Birch Events) sit down for an unfiltered discussion about their craft. This isn’t your typical presentation – it’s a rare chance to be a fly on the wall as two industry powerhouses share their insights, experiences, and strategies.
YOU’LL LEARN:
- What truly sets luxury weddings apart – beyond just a big budget
- Key traits these top planners look for when building their vendor dream teams
- How to navigate common challenges in high-end event planning
- Insider tips on staying ahead in the ever-evolving luxury wedding market
Glowchella 2024 Speaker: Kaleb & Elaine Jiminez, KEJ Productions
A Videographer’s Guide for Wedding Pros
Step into the world of wedding videography with Kaleb & Elaine Jimenez of KEJ Productions. This eye-opening session will bridge the gap between videographers and other wedding vendors, revealing insider tips that will elevate your collaborative game and ultimately create a seamless experience for your clients.
YOU’LL LEARN:
- Key considerations videographers need from other vendors to capture the day perfectly
- How to work harmoniously with videographers without compromising your own role
- Common misconceptions about wedding videography and how to overcome them
- Strategies for enhancing the overall wedding experience through better video-vendor coordination
Glowchella 2024 Speaker: Kelsea Buddo, Cember Studio
Crafting an Authentic Brand in a Trend-Driven Industry
Join Kelsea Buddo of Cember Studio for an inspiring session on cutting through the noise of fleeting trends to build a brand that’s unmistakably you. This class will empower you to embrace your unique artistic vision and create a standout presence in the crowded wedding industry.
YOU’LL LEARN:
- How to identify and amplify your unique strengths and style as an artist
- Strategies for distinguishing between passing fads and enduring brand elements
- Techniques to translate your artistic vision into a cohesive brand identity
- Ways to stay true to your brand while remaining relevant in an ever-changing industry
Glowchella 2024 Speaker: Laura Ritchie, Grit & Grace
Pushing the Limits of Design
Join Laura Ritchie of Grit & Grace as she challenges conventional wisdom and inspires you to push the envelope in event design. Learn how to create unforgettable experiences by thinking outside the box and embracing innovative approaches. Laura shares her expertise on blending creativity with practicality to deliver truly remarkable events.
YOU’LL LEARN:
- Techniques for breaking free from traditional design constraints
- How to balance client expectations with groundbreaking concepts
- Strategies for sourcing unique materials and unconventional vendors
- Tips for executing bold designs while maintaining functionality and guest comfort
Glowchella 2024 Speaker: Max Owens
Floral Facts Every Vendor Should Know
Join floral designer Max Owens as she shares crucial insights about wedding florals that every vendor should understand. This class will bridge the gap between floral design and other wedding vendor roles, enhancing collaboration and elevating the overall event experience.
YOU’LL LEARN:
- How to spot and address common floral issues before they appear in photos
- Best practices for handling and showcasing floral arrangements
- Time-sensitive factors that affect floral arrangements throughout a wedding day
Glowchella 2024 Speaker: Michelle Gainey, Lemiga Events
Embracing Diversity, Elevating Excellence: A Blueprint for Inclusive Wedding Business
Join industry leaders Michelle Gainey (Lemiga Events) and Charla Storey for an eye-opening session on embracing diversity and elevating your wedding business. This powerful presentation will challenge you to examine your practices, broaden your perspectives, and create a more inclusive approach to serving clients from all backgrounds.
YOU’LL LEARN:
- How to build authentic relationships and widen your circle to see beyond your blindspots
- Strategies for gaining genuine expertise in serving diverse clients, beyond styled shoots
- The importance of understanding and representing various cultures, skin tones, and traditions in your work
- Practical steps to make your brand, marketing, and partnerships more inclusive and representative
Glowchella 2024 Speaker: Perry Vaile
The Art Director’s Lens: Infusing Personality into Every Frame
Step into the world of Perry Vaile, where wedding photography meets art direction and personality reigns supreme. This dynamic session will inspire you to approach each wedding as a unique creative opportunity, blending your distinct flair with your clients’ vision for truly unforgettable results.
YOU’LL LEARN:
- How to harness your unique personality to enhance your brand and client experience
- Techniques for approaching wedding days with an art director’s eye for detail and storytelling
- Strategies for balancing professionalism with authentic self-expression on the job
- Ways to create a signature style that attracts ideal clients while staying true to your artistic vision
Glowchella 2024 Speaker: Persephone, The Media Socialites
Mastering Social Media for Wedding Pros
Get ready to level up your online game with Persephone from The Media Socialites. This power-packed session will dive deep into the world of social media, influencer partnerships, and digital marketing strategies tailored specifically for wedding industry professionals.
YOU’LL LEARN:
- How to craft a magnetic social media presence that attracts your ideal clients
- Insider tips on collaborating with influencers to boost your brand visibility
- Cutting-edge digital marketing tactics to stay ahead in the competitive wedding industry
- Strategies to turn your social media followers into loyal clients and brand advocates
Glowchella 2024 Speaker: Sam Jacobson, Ideaction Consulting
Crafting Client Connections: Messaging That Converts
Join Sam Jacobson of Ideaction Consulting as he reveals the art of effective communication throughout the client journey. Learn how to tailor your messaging to resonate with your ideal clients at every stage, from initial awareness to post-wedding referrals. Sam shares strategies for creating compelling content that guides potential clients towards booking your services and becoming enthusiastic brand advocates.
YOU’LL LEARN:
- How to map out your ideal client’s journey and identify key touchpoints
- Techniques for crafting messages that address client needs at each stage
- Strategies for personalizing your communication to build stronger connections
- Tips for creating a seamless narrative that guides clients from first contact to booking
Glowchella 2024 Speaker: Sarah Schreiber, Brides
Inside Brides: A Candid Conversation with Sarah Schreiber
Get an exclusive behind-the-scenes look at one of the wedding industry’s most influential publications. Join Sarah Schreiber, editor of Brides, as she pulls back the curtain on submission processes, social media strategies, and the future of wedding media. Learn how Brides is evolving to meet modern couples’ needs and how you can position your work for feature opportunities.
YOU’LL LEARN:
- How to craft submissions that catch editors’ attention and align with Brides‘ vision
- Best practices for social media collaborations and influencer partnerships
- Tips for timing your submissions and navigating the publication process
- Insights into current and upcoming wedding media trends shaping the industry
We hope you’re as excited as we are! Don’t forget to grab your ticket HERE, and we’ll see you live on November 19-21, 2024!
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