The Sales, Copy, & Websites Glowup

Transform your website into a selling machine, attracting your ideal audience, and converting visitors into paying clients.
Use proven copywriting and sales strategies to level up your website and turn visitors into paying clients.
Finally, have a website that consistently brings in inquiries and converts your website visitors into highly-qualified leads. Spend less time chasing leads or creating more and more content for social media, and let your website put in some of that heavy lifting for once! Your site will both attract the right people and detract the wrong ones!
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup
The Sales, Copy, & Websites Glowup

The Sales, Copy, & Websites Glowup

Transform, Engage, Convert: Elevate your digital presence from generic to magnetic with The Sales, Copy & Website Glowup.


Unlock the full potential of your website and copy, upping your number of inquiries and hitting a higher booking rate. With unlimited access to game-changing strategies, you're equipped to implement new client engagement methods or refine your unique sales pitch, all while authentically connecting with your audience.


The truth is, you don't have to be a good writer or an expert in sales to create a website that actually converts!

We are creatives and business owners—just like you. And we're on a mission to make photography education approachable, actionable, and downright fun.
We have over three decades of combined experience. And we provide expert know-how on damn near any photography or business-related topic.
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Sam Jacobson, Ideaction Consulting

182 minutes

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Meta Pay
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Venmo
  • Visa

Safe & Secure Checkout

"I have gained more knowledge this last year than I ever thought possible"
“I cannot even begin to tell you how helpful this education has been for me! I’ve taken a ton of courses over the last few years, from huge industry names, and never felt like I really got anything from them. I’ve taken every single Glowup and have gained more knowledge this last year than I ever thought possible, all while laughing and making ‘that’s what she said’ jokes. I cannot thank you enough for this Jenn and Charla!”
—Vanessa Hermanns
Meet Your Teacher

Sam Jacobson

Sam is an expert in sales, persuasion, and marketing strategies, with over a decade of experience in the wedding industry. He started Ideaction Consulting in 2016 to help wedding professionals increase their earnings. Ideaction provides consulting, coaching, online courses, workshops, and copywriting services to businesses of all sizes, including solo entrepreneurs. 

With a sales record of 500 events and $10 million, Sam has spent thousands of hours studying buyer psychology, principles of influence, decision-making theory, active yield management, and behavioral economics to help his clients succeed.
What's Inside

The Lesson Plan

Day 1
Your website needs so much more than just a beautiful design to attract and connect with your ideal clients. Learn how to catch the eye of potential clients and leave a lasting impression.

In Module 1, we’ll cover:

  • How to hook ideal clients right away
  • #1 way to “tell your story”
  • Services pages that sell
  • Power of real wedding blog posts
  • Contact form dos and don’ts
Day 2
Now you’ve got a great website, and your ideal clients are warming up to you. But now it’s time to get them to actually inquire with you!

In Module 2, we’ll cover:

  • Sticky messaging
  • Use navigation and CTAs to convert more visitors
  • How to trigger ideal clients to inquire
Preview the Course
Sneak a peek at a clip from this course!
Expert-led insights that demystify the sales conversion process, making your website a client magnet.
On-Demand Video Lessons
Watch anytime, anywhere. As long as you have an Internet connection, you can access your content via your personalized student portal.
Learn at Your Own Pace
As soon as you finish checking out, you're immediately granted access to the entirety of the course content. With lifetime access, you can take your time and always come back for a refresh.
Ongoing Support
Any updates we make to the Glowup will be added to your portal. Plus, we're available via email or our student Facebook community to answer questions and help you on your journey.
hosted by

Charla & Jenn

Education shouldn't be boring. Our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable, while maintaining the fact that we are successful businesswomen in our industry. 

Join us for Charla's world-renowned, film shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.
Press & Praise

What Students Are Saying

Maya Gingold
“Doing the Sales, Copy, and Website Glowup with Sam Jacobson literally changed my business. I learned so much and still feel like I take away new details every time I watch it. I started a whole new website from the ground up after watching the Glowup and doing a website audit with Sam’s team. My website used to be a little aimless and wasn’t attracting anyone, let alone my ideal client, but since redoing it and following the formula Sam teaches about, I’ve started booking more clients. Plus, Charla & Jenn’s teaching style is fun, goofy, and feels very familial as opposed to a teacher/student relationship. This Glowup is perfect for anyone, really. But if you’re feeling unsure of your copy and website setup/flow, then it’s definitely for you.”

Courtney Hales
"Learning about the different buyer motivations and how to speak to each type of buyer through website copy, images, and social media posts was life-changing. For the first time in my entire career I feel a sense of clarity for the direction of my business. This Glowup has changed the way I will approach my website, social media, and even the way I photograph on wedding days. Now that I have a better understanding of how to speak to each type of buyer, I am able to craft a plan of action to have a website that connects and converts! Thank you so much to Charla, Jenn, and Sam. I love that you are approachable, down-to-earth, and don't hold back. As someone who owns every Glowup, this one's the most invaluable. I feel INSPIRED. MOTIVATED. CONFIDENT AND CLEAR. Regardless of years in business, EVERY wedding pro should take this!"
Sarah Reeves
"I actually just found Develope Academy and dove head-first into a few Glowups. I've learned more in the last few weeks than I have over the last 10+ years I've been shooting! I feel like I'm bffs with Charla & Jenn now, even though it's a one-sided relationship, haha! Anyways, thank you for creating real and raw education that I am glad to be a part of, because I know I will get something out of it every single time, along with several laughs!"
Our students had these questions when they joined. You too?
When and where does this course take place?
All our courses are available online, which means you can access them at any time, from anywhere. There are no specific start or end dates for the courses, and you can work through them at your own pace. You have the flexibility to pause, start, and stop each lesson to fit around your schedule. Once you purchase a course, you can start watching it immediately inside your Develope Academy student portal.
How long do I have access to the content?
How does lifetime access sound?! Once you've completed your purchase, you'll get an email with all the info you need to login to your student portal. After you login, you'll see the course added inside your account, ready to watch whenever it works best for you.
What's included?
Every Glowup includes:
  • Tips & strategies you can apply right away
  • 2-4 hours of education
  • One hot topic at a time
  • Quick and practical techniques
  • In-depth knowledge
  • Suitable for beginners and experts alike
I have another question. Can I chat with someone?
Absolutely! Just send our team an email via our contact form or reach us directly at

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