The Pricing Glowup

Know your numbers & start charging what you’re worth—so you can make more money and run a profitable, sustainable business.
The next-best thing to having a personal pricing coach guiding you every step of the way. 
So whether you’re brainstorming client proposals or strategizing for the future, The Pricing Glowup has got your back.
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup
The Pricing Glowup

The Pricing Glowup

Be confident in your numbers and never doubt your pricing again.


In a world where pricing can make or break your success, this comprehensive program gives you the space to dream big and the tools to turn those dreams into reality.


From mapping out client collections to evaluating your market positioning, The Pricing Glowup empowers you to take control of your pricing with confidence and clarity. Whether you're a seasoned pro or just starting out, this program is your go-to resource for mastering the art of pricing in the photography industry.


So grab your pen, notebook, and a beverage of your choice, and let The Pricing Glowup be your guide as you embark on the journey to confidently glowup your pricing!

We are creatives and business owners—just like you. And we're on a mission to make photography education approachable, actionable, and downright fun.
We have over three decades of combined experience. And we provide expert know-how on damn near any photography or business-related topic.
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Charla Storey & Jennefer Wilson

193 minutes

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Meta Pay
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Venmo
  • Visa

Safe & Secure Checkout

"When it happened, I legit cried."
“ATTENTION WORLD: Way back when, I took the Pricing Glowup and raised my prices. It took a fairly long time to book my first wedding at my new worth, but when it happened, - I legit cried. It was honestly the best feeling being recognized at what you know you deserve. Now, I've booked 3 more weddings this week at my new pricing - might book a 4th today! I'm feeling so grateful for Charla and Jenn. I'm super excited that I might actually be able to pay myself a livable wage and quit my 9-5 desk job soon. IF YOU HAVEN'T DONE THE PRICING CHALLENGE YET, DO IT.”
Meet Your Teachers

Charla & Jenn

Education shouldn't be boring. Our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable, while maintaining the fact that we are successful businesswomen in our industry. 

Join us for Charla's world-renowned, film shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.
Press & Praise
What's Inside

The Lesson Plan

Day 1
Stop basing your pricing on what you think you should charge. Because your pricing affects both your perceived value and your local industry, it’s essential to determine what you charge based on real data and facts—not guesswork!

In Module 1, we’ll cover:

  • The impact that your pricing has on your community
  • When to use packages vs. custom collections
  • Identifying your value in your market
  • When it's time to raise your prices and how to do it
Day 2
Do you know your business’s numbers and how much you’re actually making? We’ll teach you how to calculate how much time and money goes into each wedding or session you do so you can start charging what you’re worth and restructure your pricing from the ground up.

In Module 2, we’ll cover:

  • Understanding the nitty-gritty of your numbers
  • The fool-proof model for effectively pricing your talent and time
  • Building packages and collections from the ground up
  • Pricing for planners vs. brides
Preview the Course
Sneak a peek at a clip from this course!
Build a profitable, sustainable business, and never doubt your pricing again.
On-Demand Video Lessons
Watch anytime, anywhere. As long as you have an Internet connection, you can access your content via your personalized student portal.
Learn at Your Own Pace
As soon as you finish checking out, you're immediately granted access to the entirety of the course content. With lifetime access, you can take your time and always come back for a refresh.
Ongoing Support
Any updates we make to the Glowup will be added to your portal. Plus, we're available via email or our student Facebook community to answer questions and help you on your journey.

What Students Are Saying

Radostina Boseva
"I just booked my second wedding above $10k! The first time this happened, my imposter syndrome was telling me that it was by accident. But now that it's happening for a second time, I feel really good! Thank you so much for giving me the confidence and the support to charge what I deserve.”

Sarah Ray
"Just here to say THANK YOU for the Pricing Glowup! I booked my highest wedding collection to date this week and feel so encouraged! Jennefer and Charla, I can't thank you enough for the time and energy you spend investing into others and elevating this industry. You guys are the BEST."

Stephanie Bustos
“Thanks to the Pricing Glowup for making me see my worth! Just booked my first $5k bride and I'm feeling liberated from the years of struggle and self doubt. Of all the challenges I've done, PRICING was by far the most impactful. Thank you, Charla and Jenn!”

Our students had these questions when they joined. You too?
When and where does this course take place?
All our courses are available online, which means you can access them at any time, from anywhere. There are no specific start or end dates for the courses, and you can work through them at your own pace. You have the flexibility to pause, start, and stop each lesson to fit around your schedule. Once you purchase a course, you can start watching it immediately inside your Develope Academy student portal.
How long do I have access to the content?
How does lifetime access sound?! Once you've completed your purchase, you'll get an email with all the info you need to login to your student portal. After you login, you'll see the course added inside your account, ready to watch whenever it works best for you.
What's included?
Every Glowup includes:
  • Tips & strategies you can apply right away
  • 2-4 hours of education
  • One hot topic at a time
  • Quick and practical techniques
  • In-depth knowledge
  • Suitable for beginners and experts alike
I have another question. Can I chat with someone?
Absolutely! Just send our team an email via our contact form or reach us directly at

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