Glowchella 2023

Owning Your Brand Voice

Elevate your brand beyond the ordinary with Mary Costa's unique take on what it means to stand out in a sea of sameness.
Discover how to weave your personal narrative and style into the very fabric of your brand, creating a connection that's both genuine and captivating. Join us and learn how everything you do inside your business can be a deeper reflection into who you are as an artist.
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice
Owning Your Brand Voice

Owning Your Brand Voice

Dive further into the essence of what makes a brand truly memorable and impactful.


Learn the secrets to distinguishing your brand through originality, avoiding the pitfalls of trend-following, and embracing the unique qualities that set you apart. With a focus on strategic goal setting, this course arms you with the tools to not only define your vision but to execute it with precision, ensuring your brand grows with purpose and direction.

We are creatives and business owners—just like you. And we're on a mission to make photography education approachable, actionable, and downright fun.
We have over three decades of combined experience. And we provide expert know-how on damn near any photography or business-related topic.
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Mary Costa

60 minutes

branding, marketing, brand voice
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Meta Pay
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Venmo
  • Visa

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"I definitely feel more prepared for getting my dream audience to notice and love my brand."
"Mary's class has helped me sprinkle my unique sparkle all over my brand, making it truly mine. Definitely feel more prepared for getting my dream audience to notice and love my brand. Absolutely adored every moment!"
Meet Your Teacher

Mary Costa

Mary Costa is a Los Angeles-based photographer who specializes in vibrant wedding and commercial imagery. She first moved to California from New Hampshire over a decade ago and has been largely inspired by the color, sunshine, and vast array of gorgeous landscapes on the west coast. She approaches photography the same way she approaches life: with whimsical enthusiasm, joyous intention, and a dash of spontaneity.
What's Inside

The Lesson Plan

  • Learn to infuse your personal interests and style into your brand, making it stand out and attract the right audience. Understanding how to showcase your authenticity is essential for building a loyal customer base.
  • Discover the importance of originality over imitation, ensuring your brand remains unique and valued. This distinction not only elevates your brand but protects it from being diluted by common trends.
  • Master goal setting and strategic planning to efficiently manage and grow your brand. These skills are critical for maintaining focus on your vision while effectively balancing multiple projects.
Preview the Course
Sneak a peek at a clip from this course!
On-Demand Video Lessons
Watch anytime, anywhere. As long as you have an Internet connection, you can access your content via your personalized student portal.
Learn at Your Own Pace
As soon as you finish checking out, you're immediately granted access to the entirety of the course content. With lifetime access, you can take your time and always come back for a refresh.
Ongoing Support
Any updates we make to the Glowup will be added to your portal. Plus, we're available via email or our student Facebook community to answer questions and help you on your journey.
hosted by

Charla & Jenn

Education shouldn't be boring. Our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable, while maintaining the fact that we are successful businesswomen in our industry. 

Join us for Charla's world-renowned, film shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.
Press & Praise
Our students had these questions when they joined. You too?
When and where does this course take place?
All our courses are available online, which means you can access them at any time, from anywhere. There are no specific start or end dates for the courses, and you can work through them at your own pace. You have the flexibility to pause, start, and stop each lesson to fit around your schedule. Once you purchase a course, you can start watching it immediately inside your Develope Academy student portal.
How long do I have access to the content?
How does lifetime access sound?! Once you've completed your purchase, you'll get an email with all the info you need to login to your student portal. After you login, you'll see the course added inside your account, ready to watch whenever it works best for you.
What's included?
Every Glowup includes:
  • Tips & strategies you can apply right away
  • 2-4 hours of education
  • One hot topic at a time
  • Quick and practical techniques
  • In-depth knowledge
  • Suitable for beginners and experts alike
I have another question. Can I chat with someone?
Absolutely! Just send our team an email via our contact form or reach us directly at

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